It bugs me how we now have gender segregated Happy Meal toys. When I was your age, Happy Meals came in a flying saucer, and the toy was the flying saucer.
|And it was epic|
It was a really strong visual reminder of the messages we send boys and girls about their gender. Girls get soft and cuddly and love and nurturing, and boys get violence and weapons and anthropomorphic reptiles. And while most people would be cool with a girl getting a murder toy, woe to the boy who'd choose the love toy. Even if his folks were okay with his getting one, think of the poor kid's friends. You can't be a man and not love murder, man. That's just unnatural.
From Crystal Smith at the Achilles Effect blog.
|Most commonly used terms in commercials for toys geared toward girls.|
|Most commonly used terms in commercials for toys geared toward boys.|